what are trade discounts

A trade discount is different than asales discountbecause a trade discount does not have the same restrictions as a purchase discount. Trade discounts are usually given to wholesalers that order large quantities of a product as well as retailers with good relationships with the manufacturer. Purchase discounts orcash discountsare based on payment plans not order quantities.

Since a trade discount is deducted before any exchange takes place, it is not part of an accounting transaction that would give rise to a journal entry into the accounting records of an entity. In order to calculate a trade discount, both the original list price of the product and the trade discount percentage must be known. The trade discount is then calculated by multiplying the list price by the decimal form of the trade discount percentage.

Trade Discount Calculator

For example, a car dealer may offer a $2,000 discount to a customer who trades in their old car for a new one. Instead, they are reflected in the invoice or receipt after the purchase has been made. However, a cash discount is also a tool used to achieve the organization’s objectives. Usually, the customers have the habit of bargaining and giving them these discounts; it enables a firm to achieve its objectives and retain the customer.

Trade discounts are given by manufacturers to wholesalers or retailers. Sales discounts, on the other hand, are discounts offered by retailers or wholesalers to final consumers. Trade discounts are important for both the manufacturer and also the reseller or wholesaler. The manufacturer offers the discounts depending on the volumes that the wholesaler will purchase.

Trade Discounts

The listed price for the complete dose of the medicine is $100 as per the manufacturer’s indicated retail price. However, the biopharma may decide to offer a $20 discount per dose when pharmacies purchase more than 500 doses. This means that a pharmacy purchasing the drugs will spend $40,000 to purchase the 500 doses therefore saving $10,000 courtesy of the discount. The strategy in such a case involves offering bigger discounts if the wholesaler orders more units. This approach is aimed at promoting the distribution of more of its products and higher distribution capacity means that the manufacturer’s product will have more exposure in the market.

  • The discount is a percentage deduction from the list price of a product that the seller grants when the buyer purchases a large quantity.
  • The trade discount is applied to the list price, not the discounted price, and factors such as quantity, timing, and conditions of the purchase may influence the discount.
  • Trade discount is given on the list price or retail price of the goods.
  • It is neither recorded in the books of accounts of the manufacturer nor the wholesaler/retailer.
  • However, trade discounts have some limitations, and suppliers and customers should manage them carefully to ensure their effectiveness.
  • A significant trade discount advantage is the small business’ ability to lower operational business costs.

When the manufacturer sells to a large well-known retailer, the catalogue list price is decreased by a trade discount of 5% or $5. Understand what trade discounts are through their definition and their uses. Learn how to compute trade discounts with step-by-step calculations in given examples.

How to Calculate Trade Discount?

They can also give cash discounts to final customers, which helps build client loyalty. In simple words, a Trade discount is a discount that is referred to as a discount given by the seller to the buyer at the time of purchase of goods. It is given as a deduction in the list price or retail price of the quantity sold. This discount is usually allowed by the sellers to attract more customers and receive the order in bulk, i.e., to increase sales. Thus, no record is to be maintained in the books of accounts of both the buyer and seller.

what are trade discounts

It is essential to note that businesses do not create a new “trade discount account” to post the transaction in the books of accounts. It is neither recorded in the books of accounts of the manufacturer nor the wholesaler/retailer. Trade discounts are not recorded as separate transactions in the books of accounts. trade discount Instead, they are treated as a reduction in the purchase or sales price of the goods or services. May 1st, 2019 Mr. Mackenzie purchased goods from Mrs Ponzzy of list price $1,800 on cash. Mrs. Ponzzy allowed a 10% trade discount to Mr. Mackenzie on the list price for purchasing goods in bulk quantity.


To calculate the final cost to the customer, this amount must be subtracted from the original list price. In this example, company ABC would need to purchase at least 10,000 units per month to receive the 15% trade discount. If they were to purchase 9,999 units, they would only receive the 10% trade discount. Neither the buyer nor the seller records the discount amount in the books of accounts.

  • Trade discounts are discounts given to customers who purchase goods or services in large quantities or on a regular basis.
  • This discount is usually allowed by the sellers to attract more customers and receive the order in bulk, i.e., to increase sales.
  • Additionally, trade discounts are based on long-term customer and vendor connections.
  • Trade discounts are given to try to increase the volume of sales being made by the supplier.